Thursday, September 30, 2010

Rockin' Brewfest



Thursdays the BottleBlog will feature an update on various exciting things going on at Joe Canal's: Reports of our travels, special event coverage, and more! Today we're sharing the great time we had at the Sun Center Rockin' Brewfest!

On September 18, the team packed up our growler bottles and took a ride to the Trenton Sun Center and spent the day enjoying good music and good beer!

We began the day at about 11:00, when we gathered our bearings and set up our booth. We came stocked with our JC's Growlers 64 oz. growler jugs, as well as the awesome growler koozies that had just come in. We were excited to unveil the koozies for the first time! Also in our arsenal was a brand new 40" Samsung Flat-Screen TV for us to give away to one lucky new BottleClub member! (Well, ALL the new BottleClub members were lucky, if you think about the great savings they'll be enjoying by being members...)

We had a great spot, right in front of the entrance, so we were the first ones to greet everyone as they came in the door, and the last ones to bid them safe travels as they left for the evening. Everyone was so nice, and we all had a great time telling them about our awesome new growler stations in Lawrenceville and Woodbridge. The jugs and the koozies were selling like hotcakes! The koozies with straps were being touted as the must-have fashion accessory of the event.

Representatives from over 20 breweries were in attendance, including our friends from Weyerbacher, Unibroue, Dogfish Head, Ithaca, Chimay, Magic Hat, and Allagash, and the beer was plentiful! Dave and Buster's had a presence as well, with a "Wheel of Fortune" that included giveaways of glassware, stuffed animals and other fun trinkets.

While sampling all the beer they could drink, patrons rocked out to some of Jersey's greatest local bands, including Maxim 77, Scarlet Carson and Almost There. Scarlet Carson and Almost There are winners of the 95.9’s Ratfest Opening Act and Airplay Band Search Competition and have opened for artists such as Creed, Saving Abel and Cobra Starship.

All in all, it was a great day and lots of fun for us to have a chance to talk with so many beer lovers. We hope everyone that bought a growler has been enjoying your freshly poured, ice cold draft beers! For more information on JC's Growlers and to see what's on tap at your local store right now, visit the Growlers page on jcanals.com!

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