Friday, October 29, 2010

Fork and Gobble it: A DIY Rehearsal Dinner


Fridays on the BottleBlog will feature a food-related article, wine pairing, or travelogue. Today, Newlywed Wine Manager Mark Ricca tells us how he prepared this fantastic meal for his rehearsal dinner!

A DIY (do it yourself) Wedding Rehearsal Dinner
Flannery Porterhouse Steaks, Mashed Yukon Gold Potatoes, Brussel Sprouts Roasted with Bacon and Onions

When planning my wedding with my fiancée, we decided that we'd get the most enjoyment and value by preparing the rehearsal dinner ourselves. ("Ourselves" actually meant "me.") I reached out to my friend Bryan Flannery of Bryan's Fine Foods in Corte Madera, California. Bryan, a Master Butcher who is taking the butcher's art to new heights, is the source for some of the best beef in the country. This was going to be, more or less, a sit-down dinner for about thirty guests and I wanted to serve a meal that was both simple in preparation, and of outstanding quality. Bryan suggested Porterhouse steaks cut 2 1/2 inches thick, which I would sear over a mesquite fire and then finish in a hot oven. These could then be carved off the bone and served quickly. For the side dishes, in keeping with the theme "Simple, But Delicious," I chose my best straightforward mashed potatoes recipe, and oven roasted brussel sprouts tossed with hickory smoked bacon and sweet onions. These were foods that, once prepared, could be held in an oven until everything was ready.

The plan was fairly simple. I would do 90% of the cooking at my home where the charcoal grills are (yes, I need two), searing the steaks, making the mashed potatoes, and roasting the sprouts. Because our house simply isn't big enough for a crowd that big, we would then transport the meal to my future in-laws' home.

Bryan would ship eight steaks, weighing approximately 3 lbs. each, to my home the day before the dinner. I did my shopping that day. 15 lbs. of potatoes, 10 lbs. of brussel sprouts and 1 ½ lbs. of bacon would all be transformed into a feast for a hungry crowd of family and friends.

I started by prepping the brussel sprouts, onions and bacon. These would be the easiest and quickest to reheat, so having them done first and then cooling off afterward was not a concern.


Everything really is better with bacon.

I'll put this into more realistic quantities for those who might want to prepare it:

-1 lb. Brussel Sprouts, trimmed at bottom and cut in half
-3 oz. Bacon (4-5 strips or equivalent of slab) diced large
-4 oz. Sweet onion (Walla Walla or Mayan) julienne cut (this is about ¼ of a large onion.)

Pre-heat the oven to 400F. In a deep sauté pan, sweat the bacon and cook until crisp. Add the onions and sauté until they begin to brown. Mix all the contents of the sauté pan with the brussel sprouts. Season lightly with salt (accounting for the saltiness of the bacon) and generously with black pepper, and put them into a roasting pan, and then into the oven. Roast at 400F for approximately 20 to 25 minutes or until the sprouts are cooked and browned. This should serve 3-4 adults.

My mashed potato recipe in more realistic quantities:

-2 lbs. Yukon Gold potatoes, washed and cut into large pieces.

Place the potatoes into a sufficiently large pot, cover with cold water, and add 2-3 Tablespoons of good quality salt such as sea salt or kosher salt. Start with 2 Tablespoons and stir the pot. If the water tastes slightly salty, like weak seawater, proceed to bring the potatoes to a boil. The idea here is that, with potatoes, you want the salt to cook into them. Ideally you don't need to add any more salt when you whip them.

-1 pt. Whole milk
-½ lb. Unsalted butter

Put the butter and milk into a saucepan and when the potatoes are close to boiling, heat the dairy products over medium heat. Do not allow them to boil, but only melt and become hot.

Boil the potatoes until they are just tender enough to be mashed with a fork. Drain them in a large colander and allow them to steam dry for a few minutes. If you are going to whip the potatoes by hand, return them to the pot they were boiled in, or put them into the bowl of a mixer. Using a ladle, add the hot dairy product to the potatoes and whip taking care not to splash. (Hey!!! It's Hot!!!) Add the butter and milk until you reach a desired consistency. Check for seasoning, adding salt if necessary and pepper. I use black pepper but if the appearance of black pepper bothers you, go ahead and use white.

The finished potatoes were put into large foil pans and covered and held in my oven at 200F until the steaks were seared and we were ready to leave.

The steaks Bryan sent were GORGEOUS!!! These were Prime midwestern steaks from grain fed cattle. I blotted them dry and seasoned them generously with coarse sea salt and coarse fresh ground black pepper.

As I had mentioned, each of these weighed approximately 3 lbs. and would feed three adults easily. I fired up both of my Weber kettles with hardwood charcoal. Once the coals were ready, I added lumps of mesquite wood. Putting on four steaks per grill, I seared the meat and then put the lids on the grills to lower the heat and prevent flare-ups. Because these steaks are so well marbled and rich, I like to cook them to medium rare so all that fat melts and bastes the meat. I took them off the grill to let them rest for about 20 minutes or so, and we were ready to roll.


I managed to get a couple of ounces of Burgundy truffles to shave over the top of the carved meat just to take it all to a higher level (as if that were necessary). Hopefully you only get married once!

So, what did we drink with all this beefy madness, you ask?

I ended up bringing an assortment of red wines. My personal favorites were the Villa des Anges Cabernet Sauvignon, a Cab from the southern French region of the Languedoc Roussillon that is very attractively priced for how really good it is, and a Januik Columbia Valley Cabernet Sauvignon. I really love Washington state Cabs. They really give Napa Valley a run for the money and this particular one kicks butt.

Dinner was a huge success. We could not have achieved the quality of food for the same money in a restaurant and I love the challenge of cooking for large groups.

If you are looking for contact information for Bryan Flannery, please email me at mricca@joecanals.net.

Thursday, October 28, 2010

Alison Sokol Blosser visits Joe Canal's


Thursdays the BottleBlog will feature an update on various exciting things going on at Joe Canal's: Reports of our travels, special event coverage, and more! Today Debbie Miller Nelson reports on Alison Sokol Blosser's visit to Joe Canal's.

I met Alison in March 2008 in New York City. I was a blogger for a wine column on a big New Jersey newspaper web site and one of her importers reached out to me to see if I’d like to do an interview with her. Of course, I happily agreed and they set up a fantastic dinner at the W Hotel's Icon Restaurant in mid-town NYC. Her people arranged a wine dinner with three of her wines so that I could taste them and talk with her about the winery.

The winery was started in 1971 by her parents. Their love for Pinot Noir started it all. Susan, Alison's mother stepped down on January 1, 2008 and allowed her daughter and son Alex to take over the winery as Co-Presidents. Alison handles the business side while her brother handles sales and viticulture. The winery is located in Dundee, Oregon, a location that mimics the climate of Burgundy making it ideal to grow fantastic Pinot Noir.

Alison was 6 months pregnant when I met her, of course, at the time making tasting her own wines difficult. It's always awkward in the beginning, not knowing anyone, but once the wine was poured, the conversation became easy. Alison explained that the winery was 100% certified organic and 100% certified sustainable. Basically, they don't use any chemicals and all of their farming practices are meant to give back to the earth instead of destroying it, so that over time, they continually reuse and renew their natural resources. Usually when I start to hear this, I get nervous about the quality of the wine, but the three wines I tasted were amazing.

Alison and I kept in touch over the last few years. Of course, Facebook has made it easy to keep up with everyone nowadays. When I told her last year that I was working at Joe Canal’s, we considered having her come in and set up a tasting of Evolution, the only wine of hers that we carried at the time. I’m happy to say we now carry all four of her wines. In addition to the white blend of nine grapes, Evolution, we also carry Meditrina, a blend of Syrah, Pinot Noir and Zinfandel, the Dundee Hills Pinot Noir and her Pinot Gris. Of course, in 2009, her trip to the east coast was already booked up.

Several months ago, Alison let me know when she was going to be in town and we booked her immediately. On Tuesday, October 19th, Alison showed up an hour early and was ready to go. Within an hour we practically sold out of all her wines! A Joe Canal’s first! This was the first time I’ve seen customers coming in just for her. She was charming and gracious and introduced everyone to her wines. Most customers were familiar with Evolution and fell in love with her other wines as well. Alison signed almost 4 cases of wine and was able to make it to the city in time to see her first Nets game at the Garden.

Wednesday, October 27, 2010

Knowing Your Grapes: Part 2


Wednesdays on the BottleBlog will feature an education session on wine, beer or spirits. Today Shannon Spare shares her experiences as a beginner in the World of Wine.

Did you know... that there are SO MANY different kinds of wine grapes in the world that, if you drank one wine made with a different variety of grape every single day, it would take you over 27 years to taste them all? Last week I talked about the major grapes that make up white wine. Today's post is all about the red stuff! With these red grapes, as with the whites, there are many more types than I discuss, and countless blends, but these are some of the most popular.

Cabernet Sauvignon: Not to be confused with Canterbury Tales, which is a collection of stories written in Middle English by Geoffrey Chaucer at the end of the 14th century (a wonderful read), the Cabernet Sauvignon grape is a variety that thrives in all warm parts of the world. It's a rather tannic* grape, so it's often blended with more mild grape varieties to cut down on the harshness. Cabernets are versatile and, in a general sense, the less expensive cabs tend to be fruitier and more medium bodied, while their more expensive counterparts are rich and full-bodied*.

Merlot: Straight out of Wine for Dummies, the Merlot grape has "deep color, full body, high alcohol, and low tannin." If you've ever seen the movie Sideways, Merlots are for some reason joked about frequently in the wine world, but they're really a delicious wine with a lot of potential. Because of the low tannins, they're easily blended with other varieties and help balance things out. By itself, it's a simple wine that's easy to drink.

Pinot Noir: Most often found in pure form rather than blended with other grapes, Pinot Noir generally produces a strong wine that's high in acid, but low in tannin. However, depending on if it's been aged in oak barrels, that can raise the tannin level and cause the wine to have a more woodsy/earthy taste to it, rather than fruity.


Shiraz: Shiraz is a confusing one. French wines made from Shiraz (or Syrah) grapes tend to be fuller-bodied and have a lot of tannins. They also tend to have very strong, and sometimes strange aromas like tar or burnt rubber. However, Australian Shiraz wines are quite different, with a medium body, and very fruity. I think it's fascinating how the same grape can yield such vastly different wines when grown in different climates.

Zinfandel: Zinfandel grapes product a wine that is very dark and very rich, and contain medium to high tannins. A very aromatic wine, Zinfandels tend to have a berry or jammy scent to them.




As I've said, I'm not a fan, personally, of a high-tannin wine. I prefer wines that are lighter-bodied, as well. I think on my shopping trip this week I'm going to pick up a few varieties of Merlot and Pinot Noir to see how they suit my taste. Since my last entry on white grapes, I've been on a bit of a "white kick," so it'll be a nice change for me to switch back to a deeper red.

* * *

*What's all this talk of "tannins" and "body?" They confused me at first, so I thought I'd take a paragraph to explain each of them the way I understand them:

Body is how the wine feels in your mouth. Is the texture like water? Or heavier, like cough syrup? Full-bodied wines tend to feel thicker in the mouth, while light-bodied wines are thinner. Kind of like the difference between skim milk and a heavy cream.

Tannins are, basically, the level of bitterness in the wine. "Astringent" is another term used to describe tannins. If you've ever bitten into a grape seed or a banana peel and have tasted that weird, almost tongue-numbing flavor, that's what a tannin is. An interesting thing about tannins is that a wine needs them to age. So a fruiter wine with less tannins has to be consumed fairly quickly, while a wine that is very tannic can age for many years, and as it ages, the tannins become less noticeable in the taste of the wine.

Tuesday, October 26, 2010

Vine Talk: Vintage 2010 most unusual in memory


Every Tuesday on the BottleBlog, we'll focus on interesting or exciting industry news from here in New Jersey, to the valleys of California, to the vineyards of New Zealand.

Vine Talk: Vintage 2010 most unusual in memory
By Robert Whitley
NEW YORK | Tue Oct 19, 2010 7:08am EDT

(Reuters Life!) - As the California wine grape harvest draws to a close, three to four weeks later than normal, one thing is perfectly clear: Vintage 2010 has been the most unusual in memory, more Bordeaux than Napa.

It is a crop that will challenge winemakers conditioned to dealing with the certainty of perfectly ripe grapes each year.

The summer of 2010 was unseasonably cool and wet all along the California coast. California's finest vineyards populate the east-west valleys along this corridor, where they thrive on the cooling maritime influence.

The combination of hot days and cool nights is good for wine grapes. But the lack of sunshine and the potential threat of autumn rain pose a risk to the California wine industry's money grape, Cabernet Sauvignon, which can take the heat (indeed, it needs it) and ripens late even in the best of conditions.

"I'm thinking about grafting my Cabernet over to Pinot Noir," winemaker Gary Eberle quipped on an August afternoon in Paso Robles, in the heart of California's Central Coast. "This time of year it's usually around 95 degrees by mid-afternoon. We'll top out today around 73 degrees. We haven't had a single day all summer when it's hit 100.

"I'd say our Cabernet Sauvignon is at least three weeks behind schedule, maybe four; never seen anything like it around here."

Eberle has been making wine in Paso Robles for nearly 40 years. Other California vintners have similar thoughts.

Winemaker Cathy Corison is a veteran of nearly 30 harvests in the Napa Valley. Corison has taken note of the dramatic drop in temperatures throughout Vintage 2010 and relishes the rare opportunity to work with grapes from a cool growing season.

"I always prefer the cooler vintages," she said. "I love the structure. They're fabulous with food."

The fact that 2010 has turned out to be a Corison kind of vintage presents an interesting question on the matter of taste and style. California wines, particularly the reds, have been made in a bolder, riper style over the past decade, with soaring levels of alcohol by volume that some wine enthusiasts find alarming.

Winemakers have taken this direction in many cases to please the handful of influential wine critics whose reviews routinely give tremendous weight to power and ripeness while being dismissive of nuance and elegance.

It is widely believed within the industry that bold, blockbuster wines will get higher scores from the most important critics.

Advances in viticulture and science also have contributed to rising alcohol levels. Research in rootstock and grape clones has given vintners plant material that is virus free and more efficiently produces sugar in wine grapes. Combined with new yeast strains that that are also more efficient at converting sugar to alcohol during fermentation, the result has been a generation of California wines that easily surpass 15 percent alcohol by volume, when the norm used to be 12.5 to 13 percent.

"The pendulum will swing back the other way," Craig Williams predicted a few years back, while still the chief winemaker at Joseph Phelps Vineyards in the Napa Valley.

"It has to. Given the prices people are paying, they deserve wines that have the structure to improve with age."

So perhaps in the vintage of 2010, nature has performed the job mortal men could not or would not do, delivering grapes that have higher levels of acidity and lower levels of sugar, which will serve to bring down the percentage of alcohol by volume in the finished wines, if only for one year.

The camp that has embraced the bolder, more powerful style of red wine seen in California in recent vintages will no doubt complain the grapes weren't "ripe" when picked, and thus flavor was sacrificed. That is a legitimate point of view. Yet it is hardly the only point of view.

You only need look back as far as 2003 - another cool growing season - to find a California vintage roundly trashed by the ripeness crowd among the wine media. This is one of my favorite California vintages, particularly in the Napa Valley. The Napa Valley wines I find most exceptional from the 2003 vintage all share the same characteristics: good acid, firm tannins and complex red and black fruit aromas. These wines are universally fresh and scintillating on the palate.

Those who prefer red wines that taste like blackberry jam, with enough alcohol to numb the olfactory, probably won't like them. Fair enough. They most likely won't like Vintage 2010, either. No worries. There's always gin.

Originally published by Reuters on October 19, 2010

Friday, October 22, 2010

Fork and Gobble it: Beer Braised/Mesquite Grilled Short Ribs


Fridays on the BottleBlog will feature a food-related article, wine pairing, or travelogue. Today, Wine Manager Mark Ricca shares a fantastic recipe for Beer Braised/Mesquite Grilled Short Ribs!

Back in early September, a request for beef short ribs needed to be met with a dish that still respected the season: Barbecue with a short cut. Barbecueing short ribs over a charcoal fire should typically take at least 5 to 6 hours, more time than I had in my budget that day. I devised a method that would save me some time and allow me to still achieve close to true 'cue results. Braising, or more accurately, simmering the ribs in beer for about 3 hours, would bring them to a toothsome degree of tenderness and then they could be finished on the Weber to get a smoky glazed kiss. I proceeded as follows...

-5 pounds bone-in beef short ribs (shorter cut 2"-4")
-2 750mL Unibroue Trois Pistoles
-16oz dark poultry stock
-1 tbsp fresh ground coffee
-1 tbsp dehydrated chopped onion
-1 tbsp toasted, ground ancho chile
-1 tsp fresh ground cinnamon
-2 tbsp coarse sea salt

(Note: This calls for a mesquite smoke. If you can't put wood chunks or chips on your gas grill, you can still do the recipe, but your mileage will vary.)

Bone-in beef short ribs that size are usually available in the meat case of most supermarkets. 2" to 4” cuts means an easier time fitting them into a pot when you braise them.

Unibroue Trois Pistoles is a great, aromatic, and spice laden Belgian style beer found in better wine and spirit shops (hint, hint).

Dark poultry stock was homemade by roasting chicken turkey carcasses before making stock from them. It is a great and versatile product if you have the time and resources, but if not there are many great store bought chicken stocks available and if it must be, water can be used.

The next four ingredients are easy to find in grocery stores. They could be omitted but they are worth sourcing out as they add to the complexity of flavors in the finished dish.

Put the ribs aside and combine the remaining ingredients in a 5 1/2 or larger dutch oven. Bring the seasoned beer broth to a simmer and add the ribs, adjusting the heat as necessary to return the pot to a simmer and maintain it. Simmer the ribs slowly with a partial cover for at least three hours. Test doneness by removing a rib from the pot and sticking a fork in the meat. If the fork turns easily and the meat seems like it will shred, the meat is ready.

If you have the time, allow the meat to cool slightly in the braising liquid uncovered. This will continue to flavor and tenderize the ribs.

Light the grill. I use hardwood charcoal in a basic Weber kettle. Just before putting the ribs on the fire I add a few chunks of mesquite wood which impart a subtle smoke.

Now I prepare the mop or glaze:

-1/4 C soy sauce
1/4 C Aji-Mirin
1/4 C simple syrup
1/4 C rice vinegar
2 tsp Huy Fong Chili/Garlic paste (or more to taste)

Aji-Mirin is a sweet Japanese cooking wine found in most supermarkets. Simple syrup is simply (no pun intended) 1 part sugar, 1 part water, mixed and brought to a boil for 2 minutes, then allowed to cool. It is great for sweetening things like iced tea and lemonade and is also an important part of many cocktails. You can make it or buy it in better wine and spirit shops (hint, hint). Rice vinegar and Huy Fong Chili/Garlic paste are also very common supermarket items. Mix all the above in a bowl and get a basting brush handy. When the fire is ready place the ribs, bone side down, a few inches away from the coals or flame. Brush the meat liberally with the mop and cover the grill. You want a low/slow heat, so adjust as necessary. Baste the meat every 10-15 minutes or so until the mop is used up. You should get 3 - 4 applications depending on the size of the ribs. At this point you are ready to chow. I served the ribs with a Sesame Cole Slaw and Pommes Paillasson (Straw Mat Potatoes).

This dish brings together some of my favorite flavors that play well together, or as I like to refer to them, the five Ss: Sweet, Spicy, Smoky, Salty, Sour. In the right proportions they do wonderful things for rich meats like this, so what wine to pair with something so intense?

That night we went with a red Zinfandel, the 2007 Dashe Dry Creek Zin. Fruit forward, balanced with good acidity, a little pepper spice, and full bodied but not hot or alcoholic, it was a great compliment to the meat. The easiest food/wine pairings are the ones where you match similar flavors and this one was natch! There are many other options here but you want to remember to look for fruit, acidity, more full bodied, no big tannic structure. As a second choice a southern hemisphere cab like the Kaiken Ultra Cabernet Sauvignon would fit as well. Experimentation is more than half the fun.

Thursday, October 21, 2010

Veuve Clicquot Tasting


Thursdays the BottleBlog will feature an update on various exciting things going on at Joe Canal's: Reports of our travels, special event coverage, and more! Today Steve Wernick and Michael Brenner attend a special Veuve Clicquot tasting.

As we’ve shown, winemakers and other industry VIPs regularly visit us at both Joe Canal’s locations. Sometimes, the travel schedules of those VIPs don't allow for invidual store visits, but they host gatherings that are limited to industry professionals. Such was the case on Wednesday, October 13th, where Veuve Clicquot Senior Winemaker Cyril Brun hosted a tasting.

Michael Brenner, General Manager, and Steve Wernick, Wine Sales Associate in Lawrenceville, attended the tasting at Café Aldo Lamberti in Cherry Hill. The tasting included Veuve’s classic yellow label Brut, Non-vintage Rose, Demi-Sec, and Le Grande Dame, paired with foods from shellfish to pumpkin cheesecake.

Tastings like this enable the Joe Canal’s staff to better serve our customers, by gaining important insider knowledge on the production of the wines, what foods work well, and how to best enjoy the fantastic champagnes.

Here is a short history of Veuve Clicquot:
1772: Clicquot wines are born.
1805: When the winery's owner dies, his widow, Barbe Nicole Clicquot Ponsardin, decides to take the family business in hand at the age of 27, and becomes one of the first businesswomen in modern times.
1816: Madame Clicquot invents the first riddling table, which makes it possible to ensure a crystal-clear wine. This process continues to be used today. From then on, the house goes from strength to strength. Madame Clicquot becomes known to her peers as "La Grande Dame" of champagne.
1877: The house continues to show its innovative spirit by providing its bottles with a yellow label, an unusual color for the time. The "V. Clicquot P. Werle" yellow label trademark is registered on February 12, 1877.
1909: Veuve Clicquot purchases the Crayeres (482 chalk tunnels, where the visitors center and production facilities are located today,) and continue to improve the quality of its wines using the latest in wine-making technologies.
1972: The Veuve Clicquot Business Woman Award is created. This award champions the success of women who have made a mark in the business world.
2004: Launced in Japan during the cherry blossom season, Veuve Clicquot Rose, the house's non-vintage Rose, is so successful that the rest of the world has to wait until 2006 before the house can supply the new cuvee.

We invite you to come into Joe Canal's today to check our are amazing prices on Veuve Clicquot champagnes!

Wednesday, October 20, 2010

Knowing Your Grapes: Part 1


Wednesdays on the BottleBlog will feature an education session on wine, beer or spirits. Today Shannon Spare shares her experiences as a beginner in the World of Wine.

I was discussing my wine explorations with a friend the other day, and he asked if I "knew my grapes." He said that when he first started getting into wine, it helped him a lot to learn about the different kinds of grapes that go into the different kinds of wines, that way he could order a bottle at a restaurant that, even if weren't familiar with the winemaker, could be fairly certain he would enjoy.

"That's a good idea!" I thought. So I set out to "learn my grapes," and I pulled out my trusty Wine for Dummies book and got to studying. I opened to the index and looked up grapes, and there were no fewer than 30 sub-entries listed. This was going to prove to be much more difficult than I had anticipated, and will take up more than one blog entry on the subject for sure.

I delved into the subject thinking that I at least knew that white wine came from green grapes, and red wine came from purple ones. I quickly found out that's not the case at all. Today I'm just going to talk about the four most common varieties of white grapes, and you'll see what I mean.

Chardonnay: The Chardonnay grape is, by far, the most common white wine grape in the world. It's easy to grow, so it's in vineyards all over the world. The grape itself is rich and full-bodied, and the wines are generally dry. A great majority of Chardonnay wines are aged in oak (aptly called "oaked wines") so the familiar toasty, "Chardonnay taste" that many white wine lovers identify with and love, is actually the oak coming through, not the grape itself.

Riesling: Most Riesling grapes (but not all) come from Germany, and the wines that come from them are almost never oaked. There's a misconception about Riesling wines that they're a sweet wine, and while a lot of them are sweet, that is not always the case. Rieslings, unlike Chardonnays, are light-bodied, crisp and refreshing.



Sauvignon Blanc: This is a high-acid, "herbaceous" grape. Another term used to describe it that I related to a little better was "grassy." Sauvignon Blancs tend to be reminiscent of vegetables or minerals, but sometimes they can be fruity. Usually they're oaked, but sometimes they're unoaked. That's not confusing at all, is it?



Pinot Gris: See those purple grapes over there? Yeah, they're white. The "Gris" part of Pinot Gris means grey in Italian, and it's believed that this grape mutated from the Pinot Noir grape, a red variety. Pinos Gris wines are low acid, medium-to full bodied, and most of the time aren't oaky. Although sometimes they're described as having a peach peel or orange rind scent, most Pinot Gris wines have a neutral aroma. Pinot Grigio wines also come from this grape, so they'll have similar characteristics.

The first wine I ever drank, when I first decided to "get into wine" a long time ago, was a cheap bottle of Chardonnay that I absolutely detested, and it ended up being dumped. In my ignorance, I decided that "I don't like white wine!" even though it was one bottle, of one type, of wine.

Then, a couple years ago, my husband and I got a bottle of Riesling as a Christmas present in a really pretty bottle. We'd always thought that Rieslings were sweet wines, even a chiefly dessert-type wine, but learning about wine and grapes taught me that this definitely is not the case. We chilled the wine and enjoyed every sip, it wasn't too sweet at all!

I think that my friend was right - and "knowing your grapes" really does help you know what you'll like. Me, I'm not a fan of the woody, toasty oak flavors. I don't like anything too full or too acid, so when I'm picking out a bottle of white I'll steer towards Rieslings, or I'll try a Pinot Gris or a Pinot Grigio.

What's your favorite white wine? Do you have any wines you think I'll like? Leave me a comment below and let me know!

Tuesday, October 19, 2010

The Wine Behind the Spooky Labels


Every Tuesday on the BottleBlog, we'll focus on interesting or exciting industry news from here in New Jersey, to the valleys of California, to the vineyards of New Zealand. Today we're staying close to home as Joe Canal's was recently featured on Zita Keeley's wine blog, All I Do is Wine.

Last night was the latest Fall wine event for the New Jersey Chapter of Women for Winesense all about Spooky wine labels. It was a lot of fun to find wines that not only had fun label names but that we would actually want to drink as well! We came ups with 8 wines only one of which was a white. That was the Vampire Chardonnay 2007 from the Central Coast of California. An easy drinking, simple and fruity wine with balanced oakiness for around $8.99 this is not a bad Chardonnay.
The reds for the evening were:

The Wolftrap Syrah 2009 – Western Cape, South Africa
Bull’s Blood (Bakondi) 2005- Northern Hungary
The Dead Arm Shiraz 2006- McLaren Vale, Australia
Killibinbin 2006 – Langhorne Creek, South Australia
Turkey Flat Butcher’s Block 2006- Barossa Valley, Australia
Peter Lehmann “Eight Songs” Shiraz Phantom Queen 2000 – Barossa Valley,
Jersey Devil Port – NV Shamong, NJ


There wasn’t a single wine that wasn’t enjoyed. Overall, my absolute favorite of the night was the Eight Songs Shiraz that I found had incredible concentrated dried fruitiness and just seem to linger on my palate. It had some port like qualities to it that I loved. This wine retails for around $50. My second favorite of the night was The Dead Arm Shiraz. This had an old world earthy aroma and big bold fruit on the palate with a nice smooth and round finish. For me, this was the most balanced wine of the night. Retail price $50. For best value, I would choose the Killibinbin and Turkey Flat wines. Retail for those are $16.00 and $15.00 respectively. All the wines are Shiraz/Syrah based and for an every day, tasty and full-bodied wine these two are ideal. My least favorite wine of the night was our own state’s Jersey Devil Port made from a grape called Cynthiana. I didn’t quite know what to expect with this wine and was disappointed when it just tasted like fruit juice with a lot of alcohol in it. At 19% it certainly did. But, with that said, this happened to be 2 of our tasters favorite wines for the night proving, once again, we are all individual.

The 2 other wines I didn’t enjoy so much were the Bull’s Blood and Wolftrap. I have had Wolftrap before and it’s been pleasant enough but in contrast to the other wines of the evening this one fell flat. The Bull’s Blood came off very acidic and un-balanced but perhaps could have been more enjoyable with a meal. Neither of those wines are expensive so you might want to try them and see for yourself. All the wines were purchased from Joe Canal’s in Iselin, NJ and I am sure still available. I definitely want some more of the Phantom Queen!

Cheers,
The Wining Woman

Originally published on All I Do is Wine on Sunday, October 17th, 2010.

Monday, October 18, 2010

Autumn Apple Recipes


Mondays on the BottleBlog will feature a cocktail recipe that is sure to be just the thing to get you through the rest of the work week. Though we don't expect you'll bring in all the fixins into your place of employment, we hope you'll try our recipes responsibly at home! Today on Mixology Monday, we offer you some seasonal drinks that are ripe for the picking.

Ahh, mid-October. The air is crisp and clean, the leaves are turning, and the apples are delicious and plentiful. Set aside some fresh apples from your picking trips and make yourselves one of these great apple treats after the kids have gone to bed.

Apple Blossom

The slightly sweeter finish of applejack is better suited than calvados in this American cocktail. Use ordinary sugar syrup if you can't get a hold of maple, although it won't be quite the same.

-1 1/2 measures (6 tsp) applejack
-1 measure (1 1/2 tbsp) apple juice
-1/2 measure (2 tsp) lemon juice
-1/4 measure (1 tsp) maple syrup

Shake all the ingredients well with ice, and strain into a cocktail glass or a champagne saucer. Garnish with a wafer-thin slice of red apple with the skin left on, and a half-slice of lemon.

Did you know...?
In New Jersey, applejack was used as currency to pay road construction crews during the colonial period. A slang expression for the beverage was Jersey Lightning.

* * *
Applecart

This can just as easily be made with calvados as with applejack- or with home-grown Somerset cider brandy, for that matter.

-1 measure (1 1/2 tsp) applejack
-3/4 measure (3 tsp) Cointreau
-1/2 measure (2 tsp) lemon juice

Shake all the ingredients well with ice, and strain into a chilled cocktail glass. Garnish with a half-slice of lemon.

Do you have any interesting or unique apple-based drink recipes? We'd love to try them, just leave us a comment below and let us know!

Friday, October 15, 2010

Joe Canal's Travels to Spain - Part 6 (Finale)


Fridays on the BottleBlog will feature a food-related article, wine pairing, or travelogue. Today, conclude our travels with Wine Manager Mark Ricca and the team to Spain!

We pulled up in front of Bodegas Muga where we were greeted by Jesus Viguera, export manager for the estate. A very casual and affable man, he brought us inside to cool off from the midday heat. This was our sixth day in Spain and temperatures had been climbing steadily all week into the mid and upper 80s. Jesus gave us a quick tour of the winery including something you don't see very often these days, a cooperage. Muga has three full time coopers employed making all the oak barrels for the winery.

After the tour we headed to our hotel and I should mention we were treated to first class accommodations all the way. The hotel was close to where we would be eating that night, north of Rioja in the seaside resort of San Sebastian on Spain's north coast. We would actually have the luxury of some down time in the city, which was a real treat as it is a beautiful place and the weather could not have been better. The streets were full of people as I walked to a pier to look out at the ocean. I didn't have much time, just enough to grab a glass of wine in an outdoor cafe and reflect for a bit. I took a vacant seat at a table and after a quick inquiry as to what was available, ordered a glass of Txakoli, a lightly sparkling white wine that is made for moments like this. I wondered if my accent gave away the fact that I was a tourist. Nah, I thought, it's the camera. DOH!!!!

I finished my wine, checked my watched and saw I had just enough time to get back to my room, get cleaned up and dressed and head off to dinner. Tonight was the most anticipated meal of the trip. We were going to a Guide Michelin 3 star restaurant overlooking the Bay of Biscay in San Sebastian, called Akelare. For 35 years Chef/Owner Pedro Subijana has been interpreting Basque cuisine with surgical execution of presentation, supreme culinary skill, and a wicked sense of humor. We would drink the wines of Bodegas Muga with this meal, a perfect setting to appreciate them. This restaurant is in a storybook setting perched in the cliffs over the sea. The atmosphere in the dining room held the same serenity as the outside. The wait staff was friendly, helpful, extremely knowledgeable, all without being intrusive or hovering. Then there was the food itself.


This is not a box of sweets at the end of the meal, but an amuse bouche at the beginning. What you're looking at is a selection of savory bites disguised as candies. For example, the item in the bottom right of the picture is a “Mackerel Hamburger”.

It gets better.

Wild Mushrooms with “Egg Pasta”. Sauteed wild mushrooms with strands of separated egg white and yolk “pasta”. This is food that plays on your senses and then overloads them. The tasting menu moved like a roller coaster through eight courses. Each one was inventive, charming, and above all, delicious. And the wine??

We started with a Rioja Blanca which worked really well with the amuse bouche. Then a parade of great reds right on up through the Muga portfolio. Muga Riserva 2005, a special riserva called Prado Enea, a Gran Riserva 2002, a proprietary blend only made in the best vintages called Torre Muga (2005), and a single vineyard Rioja call Aro (2004).

Torre Muga 2005:
Color: Dark ruby
Nose: Black fruits, mulberry, blackberry, cedar, tobacco, scorched earth
Palate: Blackberry, mulberry, coffee, mineral, tobacco, persistent medium grained tannins, medium + acidity. This wine needs time!!!

We finished up dinner with coffee, boarded the van once more and headed back to the hotel. Jesus insisted on a nightcap in the hotel bar which we didn't decline. Tomorrow would be another long day and our last of the trip.

We now turned southbound, (we had to, there was no more Spain to the north) to the Navarra region which borders Rioja and Bodegas Nekeas. The husband and wife team of Jose' Manuel Urricelqui and Concha Vecino make wonderful, fresh wines from traditional and non-traditional varieties. They greeted us upon our arrival and we headed right out to their vineyards. Jose' handles the vineyards while Concha makes the wines. Their mindset is minimal intervention and they believe the wine really is made in the vineyard. The vineyards themselves sit in gently rolling hills in Navarra, at the base of the Pyrenees with the Atlantic Ocean to the north. The mountains help hold in the warming influence of ocean which makes it ideal for the vines. We returned to the winery which is fairly new and Concha made no attempt to hide her pride in the facility or her love of her work. Her passion fuels her innovation. This was well illustrated when she told us how she now sanitizes the huge stainless fermentation tanks in the winery. She was looking for a way to clean these massive tanks without using chemicals. She was determined not to risk her or anyone elses' health by exposure to them, but she also had to keep her costs in line. She learned that the organisms left behind after fermentation can be killed by filling the tanks with ozone gas, which is easily and inexpensively produced by a machine the size of a large vacuum cleaner. I think I was as amazed as she was proud of this discovery.

We moved into a classroom like room to taste through her wines. The wines themselves are labeled Vega Sindoa in reference to the valley where the vineyards are located. Here are my notes on the Vega Sindoa Chardonnay.

Vega Sindoa Chardonnay Navarra 2009:
Color: Yellow with green highlights, clean and bright.
Nose: Apples, lemon, and smoke.
Palate: Melon, apple, citrus zest, and mineral.

We stepped out of the classroom onto a patio into a warm sunny Sunday afternoon. Platters of grilled sausages and glasses of Vega Sindoa rose' were passed, and what was this? The ice cubes in the rose were made from the rose itself. Brilliant.

We would have a full lunch (How much do these guys think I can eat anyway?) in a little while, but Concha had an idea in the meantime. Typically on Sunday everyone goes to the tavern for beers, wine, and tapas. Would we like to join them there today? I held out my arm as an offer for her to twist. We drove into town and entered what could have been a small town tavern anywhere in the world on a peaceful spring Sunday afternoon. Beers, tapas, small town life, it was the perfect day, but now it was time to get back to their house at the winery to eat.

Lunch was very relaxed, filled with great food like roast pigeon, and great wines. Being taken into someone’s home and sharing a meal is one thing, but to have it happen with total strangers in a foreign country is something really unique especially when the sincerity is so evident. We finished lunch and thanked Concha and Jose' profusely for their generousity. We had one last stop to make and it was a big one, Bodegas Borsao to the south in Campo de Borja. Back into the van we went for the hour plus ride to Borsao.

This was easily the hottest day of the trip with temperatures getting into the high 80s. We arrived at Borsao late in the afternoon and were greeted by Jose Miguel Sanmartin, and Jose Luis Chueca. Wanting to make the most of the daylight we headed right out to tour some vineyard sites. Borsao is a cooperative winery that began 42 years ago in the city of Borja. In it's current state it is actually a composite resulting from the merger of three co-ops, being Borja, Tabuenca, and Pozuelo producing 15,900,000 liters annually. The leading varietal is Garnacha, followed by Cabernet Sauvignon, Syrah, and Tempranillo. Vineyard tours are unfortunately all pretty much similar, so yeah, we went out into a field and looked at grapevines. What was different here is that in the vineyard we visited was a shelter that had existed before SUVs or even cars for that matter were common in the area. That meant that laborers needed a place to eat and sleep in the vineyard when the workload demanded.

We returned to the winery in the van to taste through a flight of the Borsao wines. These wines have represented some of the best red wine values in the marketplace for the past seven years. They are not incredibly complex wines, neither are they thin or weedy. Garnacha in this style is full bodied, fruity with a decided spicy, peppery note. They are great food and cheese wines that are a no brainer for everyday drinking. Price to quality ratios in co-op produced wines can be very good because of the reduced cost of production.

Tasting notes on Borsao Crianza Seleccion 2007 Campo de Borja:
Color: Dark ruby, clean
Nose: Sweet red fruit, flowers, cedar, baking spice
Palate: Bright, lush, red fruit (plums, berries), medium, fine grained tannins, medium acidity

We left the winery after the tasting to check into our last hotel of the trip and clean up for our final dinner in Spain. We would eat in the town of Zaragoza at a small restaurant called bal d'onsera which had the distinction of one star in the Guide Michelin. Typically the restaurant would be closed on Sunday evening, but the Chef/Owner Corella Josechu and his wife Carmen Arregui came in that night just to serve us. No menus; the food just started coming out. This was on the showy, innovative side of presentation but with more reserve than we'd seen earlier that week. For example, an amuse of salmon roe with black truffle and a truffle cappuccino:


The presentations here were compact, well focused, dishes that balanced intensity and then subtlety of flavors. The wines on the other hand were all about intensity. We did a four wine flight for this dinner, all Garnacha based wines, all Hulks. The little brother of the bunch was the Borsao Tres Picos, followed by the trio from the flagship line from Borsao, Alto Moncayo. Alto Moncayo Veraton, Alto Moncayo Moncayo, and Alto Moncayo Aquillon were for the most part, way over the top for this menu, but this was not an orchestrated pairing. This really was about the wine.

My notes on Alto Moncayo Aquillon 2007 Campo de Borja:
Color: Black in the glass
Nose: Saturated aromas of blackberries, cedar, mineral (think crushed stones), intensity is over the top.
Palate: Blackberries and mulberries in a syrupy concentration with a creamy mouthfeel, baking spice, cedar, mint, mineral, soft tannins, medium acidity.

Not sure how these wines will hold up for the long term, but my feeling is that they are super luxury cuvees meant to garner high critical praise and then be consumed.

We concluded with coffee and the last remnants of the open bottles. We thanked our hosts, especially the couple serving us, and walked the short distance back to the hotel.

This was an intense tour. The people we met, the properties and facilities we saw, opened our eyes and our minds to Spain as a very game player on the world wine stage. We were grateful to all of our very generous hosts who not only shared things like wine and food with us, but their time and themselves. Without this passion, there could not be the integrity and quality we taste in the wine.

Thursday, October 14, 2010

Great American Beer Festival


Thursdays the BottleBlog will feature an update on various exciting things going on at Joe Canal's: Reports of our travels, special event coverage, and more! Today we travel with Tom and Ryan Broderick to Denver, CO for the Great American Beer Festival, held on September 16th - 19th, 2010.

Immediately after landing at Denver International Airport, the first thing on their agenda was to try the legendary New Belgium Fat Tire on tap. They both agreed that it’s definitely one of the most balanced and easy-drinking beers they’ve tried. It doesn’t get too malty or hoppy and stays simple enough to be thirst quenching and pleasing to drink. After checking into the Brown Palace Hotel Tom and Ryan ate dinner at the Ship Tavern on the first floor of the hotel. Despite the fact they were famous for the prime rib, Tom couldn’t pass on pairing an Odell’s 90 Schilling (a roasty, nutty amber ale) with fresh Rocky Mountain trout and almondine. Ryan paired Great Divide’s Titan IPA with a filet mignon. “To me, IPA’s and good steaks are the best combination.” –Ryan Broderick

After dinner, they relaxed at a nearby bar and sampled a few beers that aren’t often on tap in Jersey. They drank and snacked at the Cheeky Monk Belgian Beer Café, one of the “coolest” restaurants they have been to. There, they met three great brewmasters: Sam Calagione (Dogfish Head Brewery), Bill Covaleski (Victory Brewing), and Greg Koch (Stone Brewing Co.). They enjoyed tasting each respective breweies’ versions of Saison du Buff and noticing the differences between them, despite the recipes being the same.

At the festival itself, there were countless amounts of breweries from all over the country. It was a true testament to the major growth of craft beers in recent years. While they enjoyed sampling from familiar breweries such as Dogfish Head, Allagash, Founders, Victory, Stone, Troegs, Oscar Blues and Lagunitas, they took particular interest in hitting the breweries we don’t see in Jersey, like Deschutes, Three Floyds, Russian River, Goose Island, The Lost Abbey, Dry Dock (which was a relatively unknown brewery that won several awards), Tommyknocker, AleSmith and others. They had the pleasure of tasting Deschutes’ The Abyss for the first time – one of the most sought-after and highest rated Russian Imperial Stouts in the world. “Believe the hype,” Tom recommends.

Other highlights: Dogfish seemed to have had the longest line in the entire event, as they were pouring a lot of brewpub-only beers, such as Portamarillo, an imperial porter fermented with Brazilian rapadura sugar, and GraintoGlass. Troegs’ “Flying Mouflan” won the award for best Barleywine style. Goose Island won the bronze medal for their Bourbon County Stout, a bourbon-barrel aged imperial stout, which Ryan declared as“…probably the best stout I’ve ever tried.” Founders was pouring their Canadian Breakfast Stout, which is an entirely different monster from KBS, but outstanding in it’s own right. On the Canadian Breakfast, Tom said, “Aging a coffee stout in maple bourbon barrels tastes as good as it sounds – it was the smoothest stout I’ve ever tried.” Russian River Brewing Co. was also a hotspot of the fest, and the brothers tried Pliny the Younger – easily the best IPA Tom has ever had.

Tom and Ryan had a great time seeing where all the breweries came from, as so much of the United States was represented. From Allagash Brewery up in Maine, to Saint Arnold Brewing Co. in Texas, to Alaskan Brewing Co. in Alaska – it was amazing to see award-winning, quality beer come from so many different states. Overall, it was an incredibly special experience for industry experts and beer fans alike.

Wednesday, October 13, 2010

Wine 101: How (Not) to Taste Wine


Wednesdays on the BottleBlog will feature an education session on wine, beer or spirits. Today Shannon Spare shares her experiences as a beginner in the World of Wine.

Drinking wine is easy.

Tasting wine? Is hard.

I thought I had a leg up on my competition when I interviewed for my position at Joe Canal's. "Oh sure, I love wine. I don't really know a whole lot about it, but I've gone to lots of wine festivals and tasted all sorts of wine..."

The truth is, now that I know what "tasting" wine is all about, I realize that I'd never tasted a wine in my life, and if "wine experience" had been a higher job requirement, my resume would have been at the bottom of the pile. Sure - I've drunk lots of wine (lots and lots of wine), but tasting wine is a whole other game, entirely.

I've seen the "pros" at the festivals I've attended: the purple-wearing, tiny pencil-carrying, note-taking spitters. I thought they were positively hilarious, and I watched them in awe as they swirled and sniffed and sipped and, finally, spit. I wondered, as I sampled wine after wine, giddy and warm from the alcohol buzz, how on earth they could be enjoying themselves?

Fast forward to a few weeks ago at my first industry tasting. I walked into the ballroom at the hotel, and I was faced with hundreds and hundreds of wines. I was completely overwhelmed and sought guidance from my co-workers, "Which ones should I taste?"

"All of them. As many as your palate can handle."

Before I know it, I'm wiping wine droplets off my chin and purple shirt because I haven't yet mastered the art of spitting, and trying desperately to write coherent notes with a tiny pencil.

I felt pretty pathetic. I had no idea what I was doing. Where I was positive my co-workers were taking notes like "This wine exhibits a celestial bouquet of blue and black fruits interwoven with notions of camphor, spice, subtle smoke, and incense," my notes consisted of "good!" "yum." "ew," and a whole bunch of asterisks and exclamation points.

After a while, all the reds started to taste the same to me, and my tongue started to almost swell in my mouth. I took that to mean that my palate had had all that it could handle, and I left the tasting overwhelmed and sober.

That's not to say that the tasting was all bad. I actually did enjoy myself, and I learned a lot. Going back over my (sloppy, wine-streaked) notes, I notice a lot of asterisks and exclamation points next to Rieslings. Not having ever really been a white wine person, it's inspired me to buy and try some new things. I learned that sparkling Shiraz isn't anywhere near as disgusting as it sounds; it's actually quite delicious and refreshing. I also learned, after shuddering at the bitterness of a $100 bottle of Cabernet, that a higher price tag doesn't necessarily mean a tastier wine, subjectively.

As luck would have it, the following weekend there was a wine festival a short drive away. My husband and I arranged for a babysitter, and had a "date day." I was looking forward to enjoying some wine, without my boss looming over my shoulder, without the pressure of struggling to identify berries or pencil shavings or "citrus notes." I didn't wear purple, I didn't taste Cabernets, and I didn't spit. But I did listen a little more closely to what the winemakers told me in regard to aging processes, and grape varieties. I took the time to swirl each wine to release the aromas, and to stick my nose in my glass and enjoy each wine's bouquet.

I also took notes with a tiny pencil, that I filed away in my folder marked "Wine Stuff."

Earlier this week, I was walking the aisles of Joe Canal's, and my eye was drawn to a white wine with a pretty label that looked very familiar to me. I pulled out my notes from the festival, and lo and behold, next to the Four Sisters Niagara, I had written "Yes! Delicious + sweet. My favorite!" I picked up a bottle, and I'm really looking forward to enjoying it with a roasted chicken or lobster dinner.

It's a slow process, and I have a lot to learn, but I definitely think I'm getting somewhere. I've started a wine journal where I'm trying to take as detailed notes as my limited palate will allow, or at least keep track of what's good and what's not good to me. Probably the best tidbit I've gotten since starting here came from Mark Ricca, and that would be, "Drink what you like." Wine tasting is very subjective, and while Debbie Miller Nelson may have written "juicy, great raspberry and blueberry flavors, light pepper and a bit of mocha push through a long, silky finish" about Seven Deadly Zins Zinfandel, and I scrawled a barely-legible "BBQ," it doesn't matter what you smell or see or taste or write, what matters is that you find the wines you like, and enjoy them.

Tuesday, October 12, 2010

Getting into the growler game


Every Tuesday on the BottleBlog, we'll focus on interesting or exciting industry news from here in New Jersey, to the valleys of California, to the vineyards of New Zealand. Today we're staying close to home as Joe Canal's was recently featured in one of NJ's premium beer blogs, Beer Stained Letter!

Four-packs, sixpacks, bomber bottles, 12-ounce singles and now growlers.

These days, the yardstick by which you judge a great package store that's big into craft beer may not just be a selection of brews as wide as the US. It may include whether the establishment has a state license to fill jugs with take-home draft beer.

For a long time in the New Jersey craft beer scene, filling growlers has been the province of the dozen brewpubs spread across the state and a couple of production breweries (High Point in Butler and Cricket Hill in Fairfield) that offer them as an option to the two sixpack maximum allowed for retail sale at breweries.

One one brewery, Climax in Roselle Park, bottles exclusively in the half-gallon containers, using a filler system that founder Dave Hoffmann, a former machinist, built himself.

But nowadays some of the big discounter package goods stores in the Garden State are tapping into the market, capitalizing on a thirst for draft beer from Jersey brewers and craft brewers whose labels are hot tickets among beer enthusiasts.

Count the two Joe Canal's Discount Liquor Outlets on Route 1 in Iselin (Woodbridge) and Lawrenceville among those establishments with taps dispensing take-home draft in proprietary growling-bulldog-monogrammed glass. Refill prices range from about a fin to 16 bucks depending on the brand of beer.

"We started in the Lawrenceville store at the end of June, and end of July over here," Michael Brenner, the stores' general manager, said last week. "We do a decent business."

(You'll find growler stations at other independently owned Joe Canal's in South Jersey, i.e. West Deptford.)

"Craft and microbrews are popular to begin with. They're getting more so," Brenner says. "There's as much interest in the different styles and regions where they come from, as we see in the wines. Folks are talking about it; they're exchanging notes, and it's a lot of fun."

Brenner says patrons are able to keep up with what's available from the taps by signing up with the stores' email notification program. The two stores, which also sell koozies to keep the jugs cold, have even scored some choice, hard-to-get brews for growler fills. "We had (Founders) Kentucky Breakfast Stout. We had a sixtel in both locations," Brenner says.

The beer sold out lightning quick. "It was great; it got a lot of people talking" Brenner says.

To help drive sales, store crews sold the empty jugs at a recent craft beer festival in Trenton. A Princeton marketing firm created the logo that's emblazoned on the brown glass.

"We think that this is such an interesting and unusual thing that you don't see every day that we wanted to brand it separately," Brenner says.

Besides hot-ticket crafts, the stores also put on some of more familiar brands, like Samuel Adams Summer Ale and Blue Moon, Brenner says, "because we want this to be accessible for everybody."

* * *

This article was originally published on September 27, 2010 on Beer Stained Letter by Jeff Linkous.