Joe Canal's New In-Store Features

Tuesdays on the BottleBlog, we'll focus on interesting or exciting industry news from here in New Jersey, to the valleys of California, to the vineyards of New Zealand.

Joe Canal’s Discount Liquor Outlet New In-Store Features
by Debbie Miller Nelson

Iselin, NJ – Joe Canal’s Discount Liquor Outlet in Iselin, NJ is pleased to announce two new additions to our stores: fresh take-home draft beer at our Growler Station in both the Iselin and Lawrenceville locations, and Wine Tasting On Demand from open to close at our Iselin location.

Joe Canal’s Growlers (Iselin and Lawrenceville locations)

To a beer lover, there's nothing better than cold, fresh beer poured right from the tap. Wouldn't it be great if you could have that amazing taste without having to go out to the pub? Wouldn't you rather have the pub come to you and your friends at home? Well, now you can!

Visit the Growler station at the front of the store, where BottleClub members can purchase a 64 oz. Growler bottle for only $4.99, or you can bring your own 64 oz. Growler back for a refill. (A Growler is a half gallon glass container.) Once you've made your selection, we simply fill your Growler with the cold, fresh beer of your choice, seal the bottle, and you take it home to enjoy!

Current offerings and prices are posted on a chalkboard at the growler station, as well as sent out in our BottleClub email newsletters and posted on our website, www.jcanals.com.

Wine Tasting on Demand (Iselin location only)

We are thrilled to announce that Joe Canal's in the Iselin section of Woodbridge is the new home of two automatic wine tasting machines! This exciting technology allows you to attend a wine tasting any time our store is open! This is the first of its kind in Woodbridge Township! We'll have 16 wines for you to try at all times, and we'll make sure you have a variety to choose from - be it red or white, from Italy to Australia, from the most economical choices to fine wines for your refined palate.

What better way to know you're bringing the perfect wine to that dinner party or BYOB restaurant? Now that you can try before you buy, you can be confident in the wines you pick.

Here's how it works...

Purchase a refillable "Smart Card" in any denomination you wish

Pick up a glass at the wine tasting counter

Slide your card into the slot and select the wine you'd like to taste

Hold your glass under the spout as your wine is poured

Enjoy your wine!

You'll be able to sample fantastic wines for as low as 75 cents per one-ounce pour! And, as always, our knowledgeable staff will be here to help you every step of the way. We invite you to stop in an experience the next generation of wine tasting... on demand!

The pour list can be found on our website at www.jcanals.com.

About Joe Canal’s Discount Liquor Outlet
Joe Canal's Discount Liquor Outlet has two locations in Iselin and Lawrenceville, NJ. Joe Canal’s specializes in wine, beer and liquor. The Iselin location opened in 2006 and has proven to be one of the fastest growing businesses in the Woodbridge area. The Lawrenceville store is located in the Mercer Mall on Route 1 South and has been open for almost 10 years.