Tuesday, May 8, 2012

Joe Canal's Announces Skinnygirl Wines!





Joe Canal's is pleased to introduce three new Skinnygirl products -- wine! The wines will be: red blend made primarily with Syrah, a white blend made primarily from Chardonnay and Pinot Grigio, and a rosé blend featuring Grenache and Syrah.

The Skinnygirl brand is the brainchild of entrepreneur Bethenny Frankel, who parlayed her fame as one of the original Real Housewives of New York into multiple reality spin-off series on Bravo, three books and a career focused on healthy living. Skinnygirl became one of the fastest-growing brands in the spirits industry on the strength of its flagship low-calorie ready-to-drink margarita, introduced in 2009.

"I wanted [Skinnygirl] to taste approachable, not too dry and not too sweet, a very drinkable blend," Frankel told Wine Spectator.

The wine's lower caloric content and 12 percent alcohol is controlled by a combination of grape variety selection and ripeness at harvest. "We look to manage the fermentation process and when and how we harvest grapes to make sure that we're getting good ripeness but not overly ripe, and the Skinnygirl wines certainly show balance," said winemaker Kurt Lorenzi. "The goal is good flavor and good balance without overly high alcohol."

Skinnygirl wines are priced at $12.99 in our Bottle Club, so be sure to try all three!

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