Tuesday, February 2, 2016

Something New, with Savings


Some people will claim that the current craft beer trend started at a brewery in New England. American beer history shows that we used to have a huge number of breweries that simply never shipped beyond their local area. Pasteurization and refrigeration changed that, but those smaller breweries faded out, or were bought out by larger brands.

Today, we look to a different part of New England for our featured product. Long Trail Ale started life as Mountain Brewers, in 1989, about 4 years after Sam Adams debuted. Back then the brewery was a modest brew house tucked into the basement of the Old Woolen Mill in Bridgewater Corners, Vermont, with the goal to brew an affordable, American-made alternative to the pricey German and English exports that filled the shelves.

With the Mountain Brewers leading the pack, Long Trail Ale slowly weaved its way into the Green Mountain landscape—becoming as much a Vermont tradition as the hiking trail itself. Commonly referred to as "the Long Trail guys," they eventually changed their name. When they outgrew the 8,000 barrel-a-year system in the Old Mill basement in 1995, they decided to take a hike on up the road to where they reside today.

And how about this bit of environmental stewardship: besides being green in color, the original Long Trail Ale bottles were recycled and reused Beck's and St. Pauli Girl bottles.

Unearthed, brand-new for 2016, is rooted in a labyrinth of roasted malts.

The alter-ego to the big and juicy Limbo IPA, this American stout is full of big notes of coffee and chocolate. 7.9% ABV, 58 IBU's.

Click here for our coupon page, where you can save on Unearthed, other craft beer, wine and whisky. The coupons are valid at Joe Canal's in Lawrenceville and Woodbridge.

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